Eswatini Daily News

The Mission and Vision for SEM Cares Foundation

Before the foundation launch on 27 April 2019, which will be at The George Hotel in Manzini, we have decided to info our audience about the Foundation, shall we?

SEM Cares Foundation is a youth founded organization whose mission is to help the youth/young people to develop their skills and help them identify their strong potential to establish their own businesses which are market relevant community-based. Partaking in community activities and decision making, linking youth activities with the international community the organization was founded because of the venerability of young people in social issues economical, health, employment opportunities business forum, etc.

SEM is a tittle of people including boys and girls who are hired to incite consumers demand for a product, service, or brand by directly interacting with potential consumers. The group provides promotional staff to all Event Organizing agencies or any party who needs extra staff for events such as an Opening Ceremony, Conference, Press Release, Launch, Sampling, Activation, Road-Show, Exhibition, Fair, Festival, Concert, and Leafleting. However, SEM’s business is not limited to marketing; but, it extends to empowering the youth, society, and creating a balanced demand and supply market for employment opportunities.

The organization has the following objectives based on its operations and these are:

  • To provide Foundation courses, education, and mentorship services to the youth on its career paths, in order to influence career decision making choices at an early stage.
  • To provide intimate and social support services to the youth in order to draw them closer to society and create a warm environment around them.
  • To provide quality service in terms of service delivery in the market, new business ideas, and equal distribution of labour according to the level of production in the market.
  • To create a flexible market, and distribution of labour in the trade industry, in order to promote sales, maintain existing customers and provide employment opportunities to the society.
  • To start income generating activities geared towards empowering the youth economically
  • Participation in community awareness and sensitization campaigns in such matters as health, education and HIV/AIDS etc.
  • Organizing, coordinating, Sponsoring and encouraging participation in local and international youth workshops so as to provide linkages with other youth counterparts in the rest of the world.
  • Providing forum through which the youth can air their views in matters relating to their welfare.


SEM Promotional Group is a national title for people including boys and girls who are hired to incite consumers demand for a product, service, or brand by directly interacting with potential consumers proudly facilitated by Africa AD Agency.

The team provide information about the product or service and make it appealing to consumers. Most people have mistaken SEM with models. In some ways, SEM can work as a model depending on the demand of the client. However if they are validated to be a model since we all know models have their own strict and high standard in recruiting and models are more about art and fashion, they do runway catwalk and photo shooting where else SEM is more about marketing and business and creating awareness.

In other words, SEM does not have to follow some certain diet regulation or work with their bodybuilder 24/7 unless they want to. They can be modelling, posing at a brand new car launching event, receptionists at an opening ceremony, conference, vendor sale representative, and many more.


The business we are offering is not only to the market but also to the young people, to the society, to the balance of the demand and supply between job and labour force. We are providing great staffing solution to all the business owners by indirectly managing the staff for them so they will never have to worry about hiring too many personnel employees for the slow business season and lacking staff on the peak season. Combining the total amount one company has to pay for one employee besides the basic salary, you will see how much you have cut down in the managing cost for the company if you hire extra staff from us instead of directly employing one personnel employee.


  • Training opportunities
  • Starting informal/self-employed activities
  • Participation in workshops that deals with the issues of youths
  • Mentorship and Empowerment


The organization’s mission is to mentor the youth into becoming facilitators of change in their own lives and provide support services. It also aims to attract and maintain potential customers.


To contribute extensively towards improving decision making for the youth, and reduce the gap between creative jobs, and available human resources.


To create a well-informed youth, and stabilized job distributions in the near future.

How to join and become a member? Click Here

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