By Ncaba Ntshakala and Delisa Thwala
His Majesty King Mswati III has declared that Eswatini is set to make a vast impact on the global stage, following recent tours of local businesses that left him impressed with the level of professionalism displayed by Eswatini entrepreneurs.
The King was speaking at the 18th edition of the Entrepreneur of the Year Awards (EYA) Gala dinner held at the Mavuso Trade and Exhibition Centre. His Majesty further highlighted the country’s readiness to showcase its work and become a formidable force in international markets.
During the event, the King shared his reflections on the official visits he recently undertook to various businesses in the Manzini region. “Over the past few weeks, I had a lovely opportunity to embark on official tours of various local businesses,” he said.
“We have been pleased to see how the different companies have been established and to witness their operations. We also saw how they are growing professionally in their administration, manufacturing, and production as local businesses. We have been amazed by the wonderful work that emaSwati are doing.”
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His Majesty further emphasized that the professionalism observed within these enterprises provides a strong foundation for Eswatini to confidently engage in the global market. “The level of professionalism gives us the guarantee that Eswatini is indeed ready to enter the world stage and markets to showcase our work and be a force to be reckoned with,” he asserted.
Again, the King also commended the efforts of local businesses in job creation, acknowledging the significant impact they have on improving the lives of many emaSwati.
“Importantly, we commend the way these entities have created jobs for many emaSwati, affording them an opportunity to change their lives and those of their families and communities,” the King said. However, the King also expressed concern over the persistent issue of unemployment, particularly among the youth. “It was disheartening to see some of our people still desperate for employment opportunities. We have a lot to do towards job creation to accord our young people who are in need of jobs to be given equal opportunities,” the King stated.
In light of this, the King urged the government to continue supporting the various funds established to finance business startups, with the aim of empowering more young people across the Kingdom to become entrepreneurs.
“We encourage the government to continue supporting the funds we have established to finance business startups so that more of our young people throughout the Kingdom may not just seek employment but be empowered to be entrepreneurs,” His Majesty added.
Moreover, His Majesty King Mswati III expressed his joy at being part of the event and praised the exceptional individuals who have excelled in running their businesses.
“It is with great joy that we join this evening to celebrate the 18th edition of the Entrepreneur of the Year Awards on this auspicious occasion. We are here to celebrate exceptional individuals who have excelled in running their businesses, and to recognize the broader impact of entrepreneurship on our society,” he said.
The Entrepreneur of the Year Awards (EYA) competition is an initiative hosted by Small Enterprises Development Company (SEDCO) and supported by the First National Bank and other sponsors. It is organized to recognise and reward business excellence in an endeavour to cultivate an entrepreneurial culture in Eswatini.
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It also seeks to uncover exceptional businesses that have demonstrated solid leadership, complying with set business rules and regulations, make meaningful contributions to society, and have achieved what most seek to attain, by turning ideas into business. This year, Datamatics Swaziland, owned by Sibusiso Baartjies, was crowned by His Majesty King Mswati III, as the overall winner of the Entrepreneur of the Year 2024. Baarties’ company walked away with a brand new GD6 Single Cab worth E600 000, among other prizes.
Furthermore, the King also highlighted the vital role that a vibrant business community plays in driving economic growth and creating jobs. He encouraged all stakeholders to renew their commitment to enhancing an environment that enables the development and growth of businesses of all sizes. “Our economy is dependent on having a vibrant business society which will renew its commitment towards creating an environment that enables the development and growth of all businesses to thrive, regardless of their size,” His Majesty concluded.
King applauds 2024 EYA Awards for inclusivity and innovation
His Majesty King Mswati III also celebrated the competition’s devotion to inclusivity, particularly highlighting the participation of people living with disabilities.
The King praised the event as an example to the evolving entrepreneurial landscape of Eswatini, where diverse groups, including the youth, women, environmental conservation entrepreneurs, and digital innovation businesses, are making major strides.
His Majesty expressed his admiration for the competition’s broadened scope, which not only embraced those with disabilities but also promoted innovation and sustainability. “This year’s competition has been remarkable in its inclusivity,” the King stated.
“We have seen people living with disabilities, the youth, women, environmental conservation entrepreneurs, and digital innovation businesses take part.”
Congratulating the winners, King Mswati III commended their dedication and innovation. “Your success is a testament to your hard work, ingenuity, and determination,” the King remarked. “Continue to shine and keep up your good work. This is not the end; it is just the beginning.”
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The King also offered words of encouragement to those who did not win this year, urging them not to lose hope but to see their participation as a valuable experience. “To those who did not win this year, please don’t lose hope,” the King advised. “You did well to join the competition. Today’s winners won because of your participation. However, this gives you a challenge to do better next time.”
The King further highlighted the achievements of past winners who have expanded their operations beyond Eswatini’s borders, setting an example of what can be achieved with determination and vision.
“We are pleased to learn that indeed some of our past winners have expanded their operations beyond our borders, showcasing the potential of Eswatini’s businesses on the global stage. Let this be a challenge to all the winners present tonight,” he said.
Moreover, His Majesty emphasized the importance of maintaining a standard of excellence that would make the Eswatini brand recognized and respected worldwide.
“The responsibility now rests with you to continue raising the bar, to push the boundaries of what is possible, and to ensure that the goods and services you produce carry the Eswatini brand with pride. Our nation’s flag must fly high, representing a standard of excellence and quality that is recognized and respected around the world.”
His Majesty extends gratitude to sponsors of 2024 Awards
His Majesty King Mswati III has expressed profound appreciation to the sponsors of the 2024 Entrepreneur of the Year Awards (EYA), acknowledging their critical role in the event’s success.
Speaking at the awards, the King highlighted the importance of their support in recognizing and celebrating the outstanding achievements of Eswatini’s entrepreneurs.
“We would like to take a moment to express our heartfelt appreciation to the 2024 Entrepreneur of the Year Awards sponsors for supporting and ensuring the success of this esteemed competition,” the King said.
“Your generous sponsorship has made it possible for us to recognize and celebrate the outstanding achievements of our entrepreneurs.”
The King also appealed to other companies and entities, both within and beyond Eswatini’s borders, to contribute to this noble venture. He emphasized the importance of collective effort in building a vibrant and resilient economy, driven by innovation, creativity, and excellence.
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“As we look to the future, let us work together to build a vibrant and resilient economy. One that is driven by innovation, creativity, and a commitment to excellence as we venture into diverse industries and manufacturing opportunities, whilst also creating more jobs for Emaswati,” King Mswati III urged.
The King concluded by reaffirming his belief in the “Made in Eswatini” label, expressing hope that it would become synonymous with quality, not just regionally, but globally.
He also extended his gratitude to everyone who contributed to the event’s success, including the performers and those who presented gifts, offering a prayer for blessings on their generosity.
“We wish to thank everyone who has made this event the huge success it has been, and we appreciate the performances we have had today. You made this evening an enjoyable one. We also thank you for the gifts we have received today and pray that you are blessed for your generosity and giving spirit,” the King said.