True Classic named official Kabisa brand ambassadors

By Siphesihle Dlamini

True Classic, one of Eswatini’s most dynamic music ensembles, has been officially announced as the new brand ambassadors for Kabisa.

Kabisa is a brand of energy and soft drinks from the Mutalo Group, known for its distinct branding and a variety of flavours like Energy, Spicy Ginger, Party, and Vitamin Drink.

The drinks are manufactured in Poland and are sold in over 100 countries. They are marketed as a unique beverage choice that provides energy and refreshment.

The group, composed of talented artists M Nation, Cool Drop, DJ Citie, and Histo, confirmed the exciting partnership in a recent interview, expressing enthusiasm and gratitude for the opportunity.

The announcement marks a significant milestone for both True Classic and Kabisa, signalling a collaboration that promises to blend the vibrant energy of Eswatini’s music scene with the innovative spirit of the Kabisa brand.

True Classic has steadily built a reputation for its unique sound and engaging performances, making it an ideal representative for a brand that values quality, creativity, and community connection.

In an exclusive interview, M Nation, one of the ensemble’s front figures, spoke candidly about the group’s feelings regarding the new role.

“We are thrilled and honoured to be chosen as Kabisa ambassadors! It’s a privilege to partner with a brand that shares our values and commitment to quality.

We’re excited to represent Kabisa and contribute to its mission,” he said. M Nation emphasised the significance of the partnership beyond mere branding.

“Collaborations like this are invaluable to True Classic. They allow us to reach new audiences, build brand awareness, and create unique experiences for Kabisa customers.

We’re looking forward to a fruitful partnership that benefits both our brands,” he explained.

The partnership also represents a vote of confidence in True Classic’s growing influence and professionalism. M Nation extended heartfelt appreciation for the support that has propelled the group to this point.

“We are grateful for the support that has brought us to this point. Kabisa’s belief in our brand and its investment in our partnership are a testament to the hard work and dedication of our team.

We appreciate the opportunity to work together and look forward to a successful collaboration,” he remarked.