Dust off the boots, grab the hat and get ready to ride into the wild, as the Eswatini Farmers Market has announced a cowboy-inspired theme for this year’s edition.
Organisers have confirmed that the theme for the highly anticipated 2026 event will be “Look Like A Cowboy”, setting the tone for what promises to be a colourful day of music, fashion, food and entertainment.
The Eswatini Farmers Market is scheduled to take place on October 10, 2026, at Malkerns Country Club, with patrons encouraged to embrace the theme by dressing in their best cowboy-inspired outfits.
The theme is expected to add another layer of creativity to an event that has increasingly become known not only for its musical performances, but also for its fashion, atmosphere and social experience.
Event organiser Mbekezeli ‘Culolam’ Dlamini said preparations had been underway for months, with the organising team determined to build on the success of previous editions while introducing fresh elements to the festival.
“We are preparing something that will surpass all expectations,” Dlamini said. 
“People should expect endless excitement and unforgettable moments.”
The organiser said preparations had gone beyond securing a line-up of performers, with the team also working on the wider festival programme and identifying ways of improving the experience for patrons.
According to Dlamini, the intention was not to simply reproduce what had worked in previous years, but to develop the event in a way that would give returning festivalgoers something new to look forward to. “We are not just repeating what we have done before,” he said.
The decision to introduce the “Look Like A Cowboy” theme forms part of that broader approach, with patrons expected to become part of the visual identity of the festival through their outfits.
Cowboy hats, boots, denim, leather-inspired outfits and other western-style fashion are expected to feature prominently as attendees interpret the theme in their own way.
For organisers, the theme is also an opportunity to make the event more interactive, as patrons will not simply be spectators but part of the overall festival experience.
Dlamini said the continued development of the Eswatini Farmers Market reflected growing public interest in entertainment experiences that offer more than music.
“The Eswatini Farmers Market is now a festival which most people love. We continue to give people quality entertainment and quality experiences at a low fee,” he said. The event has already confirmed a strong line-up of performers, with Jazzwrld & Thukuthela, Zee Nxumalo, Oscar MBO and Jnr SA among the acts set to entertain patrons.
Dlamini said the organisers were deliberately working towards creating a festival that would offer entertainment throughout the day rather than relying solely on headline performances.
Patrons can expect an environment incorporating music performances, fashion, food and social interaction, creating an experience designed to attract people with different interests.
The combination of music and lifestyle has become an important feature of the Eswatini Farmers Market, with the event increasingly positioning itself as a social gathering where people can enjoy entertainment while also engaging with food, fashion and other aspects of contemporary culture.
Dlamini said innovation would remain at the centre of the 2026 edition as the organisers seek to ensure that the event continues to evolve.
The organiser added that the programme was being carefully curated to ensure that patrons remain engaged throughout the event.
The cowboy theme is therefore expected to extend beyond a simple dress code, with fashion likely to become one of the major attractions as attendees interpret the concept differently.
For some, the theme could mean a traditional cowboy look complete with boots and a hat, while others may opt for a more contemporary interpretation combining western-inspired clothing with modern streetwear. The approach also provides an opportunity for fashion-conscious festivalgoers to turn the event into a showcase of personal style.
The event’s organisers have also sought to make the festival accessible through its ticketing structure.
General admission tickets are currently available for E300, with the price set to increase to E350 during Phase Two.
For patrons looking for a more premium experience, VIP early bird tickets are priced at E750, with the price expected to rise to E850 during the next sales phase.
Children have also been catered for, with early bird tickets available for E120. Children’s tickets will increase to E150 during Phase One and E200 during Phase Two.
