By Siphesihle Dlamini
Legendary praise singer and performing artist, Sandile Nxumalo, popularly known as Msandi KaBaba will on July 2, 2023, launch his latest album titled ‘My Spiritual Journey’ alongside a band that will feature Eswatini’s greats in Bholoja, Sands ad Velemseni and South Africa’s Denzel Erasmus.
Msandi gave the details of his much-awaited album launch to the media on Wednesday at Happy Valley Hotel. Msandi said the launch is scheduled for the House on Fire on Friday, July 7. Msandi KaBaba is a versatile poet and praise singer and said the album is already available in all digital stores.
The album which is mostly spiritual comprises nine songs of which more than half are Gospel and the others traditional. Msandi said he was very happy about his album drop as this is his first project to be available on all digital stores. He appreciated the support he receives from the Swaziland National Council of Arts and Culture, Eswatini Mobile, the media, his supporters and Siyalu Entertainment, the new management stable he is signed under.
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The popular poet went on to say that collaborations have helped him reach the stage where his artistry is now.
“Part of the reason I am here today is being trusted by Eswatini Mobile and signing a contract. Companies must give artists a chance to shine and showcase their talents and I am preaching that Gospel to other companies. I was nothing and small but Eswatini Mobile believed in me and this is where I am today. I urge them to also help other artists,” Msandi kaBaba said.
The album Media launch was graced by the presence of Minister of Sports, Culture and Youth Affairs Harries Bulunga. In his speech, Bulunga said there is no better way to express art than using cultural expression.
“It gives a sense of pride and patriotism. Not only that but it also makes people stop and stare in amazement. The outcome of that is that the country gets promoted in the process,” Bulunga said.
The minister said it is important for every artist to never digress from cultural identity to make a meaningful impact in the market.
“As we invite the nation to receive your new album, Msandi KaBaba, I hope you will continue to respect our cultural identity and maintain it as the branding and selling point of your music,” he said.
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Arts and Culture CEO Stanley Dlamini said for every artist to be taken seriously in the industry, he must have an artist manager.
“Collaborations help us tap into spaces where we would have never reached. We appreciate Siyalu Entertainment for helping Msandi. A stable ensures a proper representation of the artist. Where you lose your cool as an artist, the stable is always there to hide that,” Dlamini said.
Tickets for the launch are sold in all Shoprite Computickets outlets at E150 each.
