By Ncaba Ntshakala
The Kingdom’s growing and vibrant economic landscape took centre stage at the prestigious Zimbabwe International Trade Fair (ZITF),
Where the Eswatini Investment Promotion Authority (EIPA) and three prominent local companies are participating to showcase the Kingdom’s diverse range of products and seek new export opportunities.
The EIPA-led delegation, comprising representatives from Eswatini Sugar Association, Rhodes Foods, and Kellogg Tolaram, are said to have captivated visitors to their stalls with insightful presentations and engaging displays.
On their Facebook page, EIPA asserted that attendees were treated to firsthand demonstrations and in-depth discussions on the products and offerings of Eswatini-based companies.
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EIPA further expressed that from the renowned sweetness of Eswatini sugar to the quality and freshness of Rhodes Foods’ agricultural produce, and the innovative culinary delights from Kellogg Tolaram, visitors were afforded a glimpse into the diversification of Eswatini’s economic landscape.
The Zimbabwe International Trade Fair Company is said to be an international exhibition organiser in Zimbabwe.
Their exhibitions and events are the first place where industry trends, ideas and innovative products are unveiled. They bring together a diverse audience to promote trade and investment in the country.
As part of our portfolio, ZITF also offer stand building, venue hire and business consultancy services.
The Eswatini Investment Promotion Authority (EIPA) helps companies in the country and they attend various trade fairs with local companies.
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EIPA was created through an Act of Parliament, the Eswatini Investment Promotion Act of 1998, and was formally launched in April of the same year.
EIPA is a ‘Category A’ Public Enterprise which means it is wholly funded by the Government of Eswatini.
EIPA’s mandate is to attract, encourage, facilitate and promote local and foreign trade and investment in Eswatini.
It also facilitates the implementation of Government policies and strategies on investment and trade in the country while also advising the Minister of Commerce, on trade, investment policies and strategies.
