By Ncaba Ntshakala
Business Eswatini (BE) and LOGICO have entered into a pioneering co-branding agreement. The partnership was announced by BE President Mvuselelo Fakudze, who detailed the innovative nature and mutual benefits of this alliance.
“Co-branding is a new concept conceived by Business Eswatini in which companies that share the same corporate values come together to express their singularity on critical aspects such as ESG (Environmental, Social, and Governance), corporate responsibility, and performance excellence,” stated Fakudze.
“LOGICO is a logistics entity renowned for its excellence and service throughout the region. These values are perfectly aligned with those of BE as a Chamber and service entity.”
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This collaboration means that the two brands will now be showcased side-by-side, which is said to reflect their shared commitment to excellence and responsible business practices.
Despite maintaining their distinct identities, BE and LOGICO are said to be united by their common goals and a dedication to maximizing efficiency and impact.
Further addition to the partnership, LOGICO has donated a vehicle for the exclusive use of BE.
Fakudze highlighted the significance of this contribution, noting that it addresses a long-standing need within the Chamber.
“Thankfully, LOGICO has gone further to source and provide a vehicle for the exclusive use by BE purely as an expression of their generosity and in order to address a desperate need for the sake of all the members of BE.
In its long and illustrious history, the Chamber has never owned a vehicle until LOGICO burst onto the scene. For that, BE would like to say thank you to LOGICO on behalf of all our members who will benefit as a result of this largesse.”
LOGICO is a Fast-Moving Consumer Goods (FMCG) Sales & Distribution Business offering various solutions to its clients for the most effective solution for the Eswatini Market.
The company does sales & merchandising, warehousing and distribution. They provide a turnkey solution to their clients regarding all their supply chain requirements.
Business Eswatini (BE) on the other hand is an entity that emerged from two bodies, which are the Swaziland Chamber of Commerce & Industry (formed in 1916) and the Federation of Swaziland Employers (formed in 1964). In 2003.
These two organizations amalgamated and became the Federation of Swaziland Employers and Chamber of Commerce FSE&CC.
Following the name change of the country from Swaziland to Eswatini in 2018, FSE&CC then took the opportunity to change its name to Business Eswatini (BE).
BE is private sector business organization acting as a bridge for cooperation between businesses, government and organized labour in efforts to help remove barriers to trade, mobilize investment,
.oster a good environment for business and promote good practice in corporate governance and corporate citizenship.
