By Thokozani Mazibuko
In a groundbreaking revelation, the Minister of Tourism and Environmental Authority, Mary Jane Mkhonta-Simelane unveiled the Ministry’s ambitious target of attracting over two million tourists to Eswatini by the year 2027.
The Minister made this announcement during a session with the Portfolio Committee, led by Mbabane East Member of Parliament, Welcome Dlamini, shedding light on the strategic vision to bolster the country’s tourism industry.
Highlighting the significant role of tourism in Eswatini’s economic growth and development, the Minister expressed optimism in achieving the set target within the stipulated timeframe.
The unveiling of this bold objective underscores the Ministry’s commitment to positioning Eswatini as a premier destination for travellers seeking unique experiences and cultural immersion.
One notable revelation shared by the Minister was the impact of the MTN Bushfire Festival on the country’s tourism statistics.
The Minister disclosed that the renowned festival contributed 5.5 per cent to the overall tourist influx, with the current number of visitors exceeding 136,000.
ALSO READ: DPM receives E22 million worth of rice from Taiwan Ambassador Jeremy Liang
This statistic underscores the festival’s pivotal role in drawing international attention and fostering tourism growth in Eswatini.
The MTN Bushfire Festival has been a staple event on Eswatini’s cultural calendar, attracting music enthusiasts, artists, and travellers from around the globe.
Through its eclectic lineup of performances, cultural showcases, and community engagements, the festival has not only elevated Eswatini’s profile on the global stage but also catalyzed tourism growth in the country.
The minister’s disclosure of the festival’s significant impact on tourism highlights the symbiotic relationship between cultural events and economic development.
By leveraging the success of events like the MTN Bushfire Festival, Eswatini aims to showcase its rich cultural heritage, natural beauty, and hospitality to a diverse array of visitors seeking authentic and immersive experiences.
The unveiling of the Ministry’s target to attract over 2 million tourists by 2027 signals a strategic shift towards sustainable tourism development in Eswatini.
As the country harnesses its unique offerings, including wildlife reserves, cultural sites, and vibrant festivals, the Ministry envisions a future where tourism plays a pivotal role in driving economic growth, job creation, and community empowerment.
Mbabane East Member of Parliament, Welcome Dlamini, leading the Portfolio Committee, commended the Ministry’s ambitious tourism targets and emphasized the importance of collaboration between stakeholders to realize this vision.
ALSO READ: First-time vendors appreciate exposure, marketing opportunities at Luju Festival
The Committee’s support for the Ministry’s strategic objectives reflects a united effort towards harnessing the full potential of Eswatini’s tourism sector for the benefit of its citizens and economy.
The Minister’s unveiling of the tourism targets sets a transformative agenda for Eswatini, positioning the country as a leading tourism destination in the region.
By focusing on sustainable tourism practices, community engagement, and cultural preservation, Eswatini aims to create a vibrant and inclusive tourism ecosystem that benefits both visitors and locals alike.
It is worth noting that as Eswatini embarks on this journey towards attracting over 2 million tourists by 2027, the Ministry’s commitment to fostering a thriving tourism sector is poised to bring about economic opportunities, cultural exchange, and global recognition for the country.
“With strategic planning, stakeholder collaboration, and a shared vision for sustainable growth, Eswatini is well-positioned to achieve its tourism targets and emerge as a beacon of tourism excellence on the African continent,” the Minister told the Parliament Portfolio Committee.
In conclusion, the Minister’s disclosure of the Ministry’s target to bring over 2 million tourists to Eswatini by 2027, coupled with the revelation of the MTN Bushfire Festival’s impact on tourism statistics, showcases a new chapter in the country’s tourism narrative.
“With a concerted focus on quality, sustainability, and inclusivity, Eswatini is poised to redefine its tourism landscape and establish itself as a premier destination for travellers seeking unparalleled experiences and cultural immersion,” she pointed out.
