The Embiveni Biggest Braai is more than a social event; it is a platform designed to empower emaSwati entrepreneurs and create opportunities for locally owned businesses to showcase their products and services.
This was highlighted by Philani Maswati Charity Organisation Chairman Lutfo Dlamini during the announcement of support from Griffin Sales & Marketing and Ekhaya Farms, two emaSwati-owned companies that have joined the growing list of sponsors backing the initiative.
Griffin Sales & Marketing has contributed 700 branded 5kg bags of charcoal worth E50 000 towards the main day of the Biggest Braai, 
while Ekhaya Farms has committed to providing and preparing free meals for elderly citizens during a health outreach programme scheduled for 18 July at Dvokolwako.
The medical outreach, organised by Philani Maswati Charity Organisation in partnership with the Ministry of Health and other sponsors, is expected to provide free clinical services to between 1 000 and 1 500 elderly citizens.
Speaking on behalf of Her Majesty Indlovukazi and the Philani Maswati Charity Organisation, Dlamini welcomed the support from both companies, noting that they were owned by young emaSwati entrepreneurs.
“It is encouraging to see emaSwati-owned businesses supporting this initiative. People have come to realise that the Embiveni Biggest Braai belongs to emaSwati.
It is truly a Made in Eswatini event because the products showcased there are produced by emaSwati in Eswatini,” he said.
Dlamini expressed gratitude to Griffin Sales and Marketing Director Angelo Fortune for the charcoal donation, saying it would play a key role during the main day of the event.
“This contribution makes our work easier because charcoal will be readily available at the event for meat lovers.
What makes it even more special is that it is a product made here in Eswatini by emaSwati,” he said.
He also commended Ekhaya Farms for choosing to give back to the community by providing meals for elderly citizens attending the health outreach programme.
Dlamini said the company had demonstrated corporate responsibility and compassion by supporting a cause that directly benefits vulnerable members of society.
Speaking on the donation, Griffin Sales and Marketing Director Angelo Fortune said the company was proud to support an initiative that promotes local businesses while creating opportunities for communities to come together.
“As a proudly emaSwati company, we believe in supporting initiatives that empower our people and showcase locally produced products.
The Embiveni Biggest Braai is not only a celebration of food and culture but also a platform that creates opportunities for entrepreneurs to grow their businesses and reach new customers,” said Fortune.
Ekhaya Farms Culinary Supervisor Tenele Mngometulu said the initiative reflected the company’s commitment to serving communities.
“As Ekhaya Farms, this initiative is our way of giving back to the community and we are very excited about the opportunity to be part of such a meaningful programme,” she said.
Dlamini encouraged entrepreneurs from across the country to take advantage of the Embiveni Biggest Braai as a platform to market their products and grow their businesses.
“The Biggest Braai creates opportunities for emaSwati to bring their products to the people.
Whether your business is small or large, this is a platform where you can showcase what you produce, connect with customers and expand your market,” he said.
He further appealed to banks and financial institutions to support emerging entrepreneurs, saying access to finance remained one of the biggest challenges facing small businesses.
“Many entrepreneurs have quality products and promising businesses, but they struggle because they do not have access to funding.
We call upon banks to assist small business owners with loans and financial support so that they can grow and contribute to the economy,” he said.
