King Mswati III to announce 2025 ‘Win-a-Car’ champion
By Delisa Magagula
The 2025 edition of the “Win-a-Car” competition at the Eswatini International Trade Fair (EITF) will feature a significant change in the prize announcement ceremony.
Speaking at the launch and handover event EIPA CEO Sibani Mgomezulu confirmed that His Majesty King Mswati III will personally announce the winner during the Trade Fair.
“This year, the winner will be announced by His Majesty on September 6. It will be a historic moment for the competition, marking the first time the King takes part in the announcement.” Mngomezulu said.
In previous years, the winner was named by event organisers without the involvement of the monarch. Mgomezulu said the King’s participation reflected the growing prominence of the competition and its value in promoting local enterprise.
The competition’s 2025 prize is a Kia Sonnet LX, jointly funded by WesBank and Eswatini Auto Fin, and worth E378,865. WesBank contributed E230,000, and Eswatini Auto Fin added E148,865.
Mgomezulu said the organisers had taken steps to modernise the process.
“We have digitalised the entry process for the competition to make it more seamless for all participants,” he said.
The ‘Win-a-Car’ competition is one of the Trade Fair’s major attractions and has been credited with boosting attendance figures.
Mgomezulu said the goal for 2025 was to surpass last year’s 56,000 visitors by more than 30%, driven by events such as the prize announcement and the expanded
Worth noting is that the 2025 Eswatini International Trade Fair (EITF) is set to receive a financial boost of over E778,865 from FNB Eswatini, WesBank, and Eswatini Auto Fin.
The sponsorship will support major attractions, business seminars, and entrepreneur showcases, organisers confirmed.
Speaking at the launch in Ezulwini, FNB Eswatini CEO Thokozani Dlamini said the partnership reflects the bank’s role as a responsible citizen and a reliable partner for the sustainable development of their people and country.
Dlamini said the support aims to open up opportunities and accelerate the growth of our economy while providing SMEs with practical help during the fair.